Wednesday, December 23, 2009
Tuesday, December 22, 2009
Saturday, December 12, 2009
Leads Generation Websites
I am trying out a couple new health insurance and targeted insurance leads websites. Instead of installing the usual norvax or quotit quote engine, I instead am going to be using a simple quote form and see if my conversion rate is any higher.
What I found with using the above mentioned two is that people will come in, get quotes and then leave. A lot of times they don't fill in the right info on the forms or put in completely bogus info, so the price for running these programs does not do a lot to justify the cost at all.
I am running two of these test sites to see whether or not using a simple auto responder program will work better in the long run for getting customers and referrals. We'll see shortly.
My two test sites are NC Insurance Plans and HMO vs PPO if you want to take a look. I keep changing things on them to see which things cause them to convert better.
I am also trying a more stripped down and basic look. I have heard that these work a lot better for agents, so none of the insurance company logos or flash images. Just quick loading pages with lots of text and a quote box that stands out like a sore thumb.
What I found with using the above mentioned two is that people will come in, get quotes and then leave. A lot of times they don't fill in the right info on the forms or put in completely bogus info, so the price for running these programs does not do a lot to justify the cost at all.
I am running two of these test sites to see whether or not using a simple auto responder program will work better in the long run for getting customers and referrals. We'll see shortly.
My two test sites are NC Insurance Plans and HMO vs PPO if you want to take a look. I keep changing things on them to see which things cause them to convert better.
I am also trying a more stripped down and basic look. I have heard that these work a lot better for agents, so none of the insurance company logos or flash images. Just quick loading pages with lots of text and a quote box that stands out like a sore thumb.
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